- Title:
- I have tried your tomato chutnee and found it very good: negotiating local, national and imperial identities in Canadian consumer culture, 1890-1914
- Creator:
- Hastings, Paula P.
- Date Created:
- 2004
- Degree Awarded:
- Master of Arts
- Subjects:
- consumer culture advertising
- Geographical Focus:
- Canada
- Supporting Materials:
- n/a
- Description:
- This thesis employs pictorial advertisements as cultural texts to examine how local, national and imperial identities were negotiated in English-Canadian consumer culture from 1890 to 1914. It argues that these spatial constructs were widely employed in consumer culture because they provided advertisers with three powerful referent systems from which to foster appeal. The meanings associated with local, national and imperial identities served an important commercial purpose in their capacity to stimulate consumer interest, but their cultural value transcended their function in the marketplace. In representing local, national and imperial spaces, advertisements reflected broader currents of understanding about society. Most significantly, these images highlight the importance of spatial representation in the construction of identity in turn-of-the-century Canada.
Source
- Preferred Citation:
- Hastings, Paula P.. 2004. "I have tried your tomato chutnee and found it very good: negotiating local, national and imperial identities in Canadian consumer culture, 1890-1914", Department of History, Carleton University
- Link to this page:
- https://cuhistory.github.io/grads/items/hist_162.html
Rights
- Rights:
- Copyright the author, all rights reserved, unless otherwise indicated.